How bad can poor translations affect your business? Back in 2005, the Wall Street Journal ran a story about a slight mistranslation, which caused a wave of panic in currency trading. Imagine all the folks who let their stocks go for cheap because of such a simple mistake.
If your business regularly depends on foreign contacts, the importance of a translation setup that you can rely on cannot be stressed enough. When you’re taking careful watch of news and events in certain countries, there’s no better place to get them than local sources. Oftentimes, they will be written in some foreign language you don’t have familiarity in and you’ll need to rely on a translation to get the complete picture.
For accurate and detailed translations for your business, nothing beats hiring in-house personnel who are capable in both the foreign vernacular and your native tongue. However, even the best translators will falter given the task of interpreting dozens upon dozens of news pieces daily.
As such, the best solutions often come as a combination of both trained language experts and a capable translation software. Good language translation applications can automatically convert news sources into English or some other language, which your human translator can then fix up to correctly reflect meaning and context. As such, your in-house employees can accomplish in a shorter time frame.
For many businesses, information is power. Arming yourself with knowledge of the right circumstances will help you make the correct business decisions.