Many online businesses, especially those in the information products market, tend to have international audiences. As such, customizing your communication so that you speak directly to their sensibilities will be crucial to the success of any marketing campaign.
When looking to get under your customers’ skin, there are two things that need to be your primary focus.
1. Speaking in their language
While you may write your main text in the English vernacular, localizing certain portions of it (such as the greetings and various important components), can equality endear your communication with your recipients. When you’re selling an ebook, for instance, it’s extremely easy to translate those chapter titles to most any dialect using a language translation software. Why not add that in to your emails to a group of customers in a specific country? At the least, it will look cheesy. At best, it might grab you an extra sale or more.
2. Speaking their culture
This one’s trickier and requires a little more research. Instead of just speaking some of their language, you’re going to try and reach out by incorporating their culture into your copy. When emailing a Spanish speaking audience about an online money-making technique, for instance, you can refer to how they can enjoy their siestas knowing full well their pockets are not suffering because of it. It’s easy enough to employ but can mean a lot when it comes to how well they receive your pitch.