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February 10, 2010

Appropriate Office English For ESL Speakers

Not sure how to use your newly-found proficiency in English in a business setting?  We understand.  Even native speakers can struggle with it early in their careers.  Here are a few tips to help you out.

Follow established rules of grammar. When in the workplace, you should always use standard English, following the rules you learned in your second-language software training.  Make a conscious effort to use the vernacular the way it’s supposed to be spoken.

Pay attention to how your colleagues use the language. How do your coworkers speak and write?  That hints at the culture of English use in your office and you should do well trying to emulate them.

Use an appropriate level of formality. When speaking with your coworkers over lunch, it’s acceptable to be casual.  When meeting with the bigwigs, might want to be very formal.  When discussing a project with your project team, a slightly less formal (but not casual) approach may do.

Be polite. Learning to say “Please” and “Thank you” remain as valuable in the office as they did at the dinner table when you were in grade school.  Similarly, using profanity and biased comments can get you in trouble.

Avoid slang. While slang can be condoned, it’s still not a good idea to use it in the workplace.  Sure, that fancy new phrase you picked up from your neighbor sounds fun, but the office isn’t the place to dispense of it.

November 23, 2009

Basic Marketing Vocabulary For ESL Speakers

Need to brush up on English marketing terms for a project, meeting or an upcoming trip?  Here’s a list of common marketing vocabulary that every ESL speaker should have learned from their business language software and are keeping in their arsenal.

Brand. A noun that denotes a type of product made by a particular company (e.g. “Our brand of soap was first in sales last year.”)

Brand Identity. A noun that encapsulates how a company wants consumers to see their products. Are you a luxury item, a product for technical types, a bargain or something intended for women?

Brand Image. In contrast, with “brand identity,” this refers to how consumers actually perceive your products (e.g. “We need to change our brand image.”).

Launch. A verb that’s used to refer to the introduction of a new product, along with a complete advertising and marketing effort (e.g. “During the launch of our new product next month..”).

Consumer. A noun that refers to a person who buys the company’s products (good and services)both in retail and wholesale (e.g.”Our consumers were unhappy with the price hike.”).

End User. A noun that refers to a consumer who uses a product, instead of selling it (e.g. “The end user feedback was very positive.”).

Market Research. A noun that describes the process of collecting and processing information about customers, primarily concerning their feelings and attitudes about a particular product (e.g. “Market research indicates that consumers want more of the old version.”)

Public Relations. A noun that refers to the act of creating and maintaining a positive image for your company in the eyes of both customers and the general public.

October 19, 2009

Business English For Introducing A Meeting And Its Participants

Need to stock up on your business English skills?  Like many business professionals, holding meetings in English will probably a frequent requirement for you.  Here’s a quick cheat sheet you can use for that end (for more, of course, consult your English language software).  Sure, you’ll probably need a lot more to be functional, but this should get you through ever-awkward introductions.

First Things First. Always beam a big smile when you stand in front to introduce yourself to the attendants.  Simply, “Good morning, my name is… and welcome to this meeting for ….”

Welcome the Participants. If the participants aren’t all that familiar with each other, welcome them formally and introduce them to everyone.  You can use any of the following phrases to introduce each individual.

“Please join me in welcoming…”
“I’d like to introduce…”
“It’s a pleasure to welcome…”

Principal Objectives. After the pleasantries, it’s good to go right in and state the meeting’s principal objectives.  You can lead off with the following phrases.

“We’re here today to… ”
“Our main aim today is to…”
“We called this meeting in order to…”

Agenda. So participants know what’s going to be covered, you’ll need to introduce the agenda.  It will be immensely helpful if you have a printed copy that everyone can refer to.  If you do, ask everyone, “Have you all received a copy of the agenda?”

If you plan to go in the order it’s been listed, just say so: “There are X items in our agenda.  We’ll go over these points in exact order.”

If you plan to skip a few, you can say: “We’ll skip item 2 for now, but we’ll go over it later.”

Discussing Items. When going through each item in the agenda, simply lead with any of the following phrases.

“So, we go to the first point…”
“Regarding the first point…”

May 19, 2009

Your Use Of English Affects Your Bottom Line

Whether you’re an American company that use English as your main vernacular or a foreign organization who needs to communicate with the rest of the world, a good grasp of the English language will affect your bottom line.  Regardless of your feelings about it, English remains as the international language of business.  As such, making sure that your business is well-equipped to communicate in it can create massive improvements in your year-end numbers.

1. Good English can increase sales. All businesses need a regular influx of new customers to remain competitive.  If your marketing strategy includes producing English materials in any shape or form, your pitch will need to be written well enough to be able to persuade.  The better your writing is, the stronger the connection you can potentially foster with your prospects, eventually leading to higher sales.

2. Good English boosts your business’ credibility. Businesses will need to always put their best foot forward in order to maintain their credibility.  When you foster clear communication with your customers and the industry at large, it enhances your image in a way that will leave an indelible impression on people.  It announces that you pay attention even to the littlest detail and you strive for excellence in all facets of your business.

Any organization that needs to use English, whether for internal or external purposes, should take the time to equip their employees with the necessary skill to communicate with it at a professional level.  That means providing them with opportunities to train (e.g. grammar classes, language learning software) as well as equipping them with necessary tools (e.g.  grammar checkers) to help them achieve proficiency.


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